Shooting Frames for the Ad Campaign

To prepare the young creatives for their ad campaign film shoot, they worked with Jim Poyner using digital photography to explore the key frames of the scenes they had developed for their film.

The crew worked together really well as a team each participating in different roles throughout the day. We looked at the key themes of the Youth Mysteries in preparation for our filming day. Here is a snapshot of some of the results...

Hope
A girl is anxiously holding a pregnancy test in her hand in the school toilets. She is hoping that the test is negative...
Sacrifice:
When a group of friends fight over a mobile phone it gets dropped and breaks on the floor... Sacrifice is represented by someone deciding to take the blame even though it wasn't them...
Temptation:
A nice laptop and a mobile phone draw the attention of two young lads. They are feeling the temptation to break into the car and steal...