Tuesday 20 May 2008

Ad Campaign Planning - Key Moments, Locations & Props

The Young Creatives' first task today was to plan for their ad campaign film shoot tomorrow. They discussed the key points from each scene, decided on locations to film the pieces and the props we would need...

Scene 1 : Judgement
Key Moments: a young person being judged, laughed at and intimidated by a group of young people
Location: School Corridor
Props: Scruffy clothes

Scene 2: Hope
Key Moments: Holding a pregnancy test, look of nerves/anxiety/hope
Location: School Toilet
Props: Pregnancy Test

Scene 3: Temptation
Key Moments: Valuables in car, young people peering in, look of intent/temptation
Location: Car-park/street
Props: Car & Valuables (Phone/laptop)

*Further props required for additional shot looking at temptation to eat cake over an apple (Cake & Apple)

Scene 4: Faith
Key Moments: Big Trick - young people cheering BMX biker on
Location: Outside/grass area
Props: BMX

Scene 5: Sacrifice
Key Moments: Taking the blame
Location: Outside
Props: Mobile phone

Scene 6: Betrayal
Key Moments: Betrayal of a friend/ eyes of a friend let down
Location: Outside
Props: N/A


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